Sökresultat för: Rita Clifton
Standards and Public Policy (Häftad)
avRita Clifton
ISBN: 9781107404908 - UTGIVEN: 201207This book was first published in 2007. Technological standards are a cornerstone of the modern information economy, affecting firm strategy, market performance and, by extension, economic growth. While there is general agreement that swift movement to superior technological standards is a worthwhile[...]
Brands and Branding (Inbunden)
avRita Clifton
ISBN: 9781846681196 - UTGIVEN: 200903Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This guide to brands and branding examines the case for brands, outlines bes[...]
